19 Rules For The Writing Killer Headlines
Copyright 2006 Quick Turn Marketing International, Ltd. Following are 19 rules you can use to write headlines that will reach out and force the prospect to read your website and sales letter. She likes to do home improvement .1. Your headline must offer somethign that your target market wants very badly. 2. Your headline must include something of self interest to the reader. 3. If your product is new or improved, say so in the headline. 4. Do not just invoke curiosity in your headline, you must also include something of interest to the reader. 5. Avoid negativity in your headline. Always turn the negative into a positive statement. 6. Your headline shoudl suggest a quick and easy way to achieve the benefit(s) stated. 7. Your headline should be believable. 8. Determine what would make you buy your product, and then try to incorporate that idea into your headline. 9. Avoid making your headline so short that you don't get the main point across. 10. Avoid clever headlines that makes the reader think "how clever." Cleverness rarely gets people to read your web page or spend money. He wants to buy a home theater.
11. Avoid headlines that sound dead, or like they should be at the bottom of the statue like "To Server Humanity Better…" 12. Suggest in your headline that your copy contains useful and valuable information. 13. Use your headline to reach out and grab the reader's attention. 14. Avoid hard to grasp headlines that require the reader to think about what you are saying. 15. NEVER trust your own reaction to your headlines. Instead, get the reaction of someone else. 16. If you emphasize a word in your headline, make sure that word means something and is important. 17. Remember that large type words act as a stopper. They get people to stop and pay attention, so choose the best words that will get the most attention. 18. Don't let an artist or layout person decide which headline words to emphasize. An artest thinks in terms of color contrasts and tones, not in terms of making money! 19. Avoid writing an ad that attracts the wrong people. He is interested in computer repair.
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