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The most important resource for finding new websites has got to be search engines. Almost half of all website visits begin at a search engine, where an abundance of traffic is generated. Search engines create the paths between websites and visitors. Almost every new visitor to a particular website goes through a web search; whether it is Yahoo, Bing, Google or any other web search tool. Around seventy-five percent or more of people going online to shop or subscribe to any services will start their quest at one of the major search engines. Some of the largest and most well known search engines on the web today include Google, Yahoo, MSN, WebFerret, MetaCrawler and AltaVista.

Everyone knows Google, which is the most recognized web search tool across the globe, and its empire is still expanding every day. Believed to be the most trusted source of information available, people consider Google to be similar to that of a government agency. With more than a dozen domains, people are able to perform daily tasks, business-related queries or seek out any nook and cranny of life. It is safe to say that Google's presence has saturated the Internet.

Next up on the list is Yahoo. It is the second most recognized engine to conduct web search queries. Yahoo specializes in receiving more business-related queries as well as providing business-oriented results. It uses a combination of compiled and indexed results from web crawlers to rank the websites that are registered to their site. Yahoo offers services such as Yahoo! Mail, Yahoo! Maps and Driving Directions, Yahoo! Groups and Yahoo! Messenger services.

MSN's new web search service is called Bing. It is believed to be the third most popular internet search feature on the web, while MSN messenger is hands down the most successful web application to be introduced to the internet over the last ten years. Optimization for MSN is just as important when it comes to website search optimization. It was announced in late July 2009 that Yahoo would allow MSN's Bing to power its web searches.

WebFerret is a meta search engine that compiles all the results from all the major search engines into one. It gives web results from search engines like Google, Bing and Yahoo. Known as a meta search, it combining all the leading search engines together into one search box to deliver the best results.

The outbound and inbound links provided on your website, as well as the keywords mentioned in the webpages are an important source of information for search engines as well. They are able to produce relevant results from millions of sites with these keywords and links, as well as other criteria for indexing webpages. A search engine is the link between you and the information superhighway.

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